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About Us

The Bicycle Shop Logo

Welcome to The Bicycle Shop

~ Celebrating 55 Years of Sales and Service ~

~ 1969-2024 ~ 

The Bicycle Shop started in a little nook under the stairs in the bay of the Service Garage, the summer of '69 in Brantford.  Terry was just in high school with an interest in cycling, but without a place to purchase and service the types of bicycles he was interested in locally.  Seeing that there was a need to fill, Terry decided to purchase his first 10 bicycles and see how things went. He sold them all the first week, he was hooked.  The rest they say is history... 

Over the past 55 years, The Bicycle Shop has grown-up alongside the cycling industry.  From sales grew our service department, and as the cycling industry expanded so did we.  We strive to provide the best quality service, expertise, and product offerings to our customers in a warm and inviting environment.  We continue to be a family owned and operated, as we roll into our 55th year.  

In the world of online sales and self-serve shopping, we take pride in offering a level of service not found elsewhere. Our interactive, informative and hands-on approach gives customers the knowledge to make an informed purchase.   We don't just sell bikes and stuff, we sell cycling and the experience.  

Why Shop at The Bicycle Shop?

1. We have the right bike for You!
We offer a wide selection of bicycles for different people and uses. We also provide expert assistance in selecting the proper bicycle type and model. For example, a road bike makes little sense if your plan is to tackle dirt trails. Likewise, if you're into cruising, you certainly don't need to test ride racing bicycles. You need the bike type that's right for you, and our experienced staff will listen to you and help you choose the perfect fit for your experience level, lifestyle, goals, and budget.

2. Comfort and Safety are built into every bike we sell.
Bicycles come in different sizes.  We'll find the right frame size for you and then dial in the fit by positioning the seat and handlebars, brake levers and shifters as required. This ensures your comfort, and that you're in complete control of your bike.  Our goal is to make your new bike as comfortable to ride and as easy to pedal as possible. 

3. All of our bikes are assembled by professional bicycle mechanics.
You might be surprised to learn that bicycles are not completely assembled at the factory. They're actually delivered to us disassembled and in a box, and we spend about an hour (depending on the model) assembling, tuning and testing every bike (at no additional charge to you). This is required by the bicycle companies that we deal with, and it ensures that your bicycle will be running well when you head out the door.  What's more, our technicians and service department are always prepared to make adjustments and provide advice should you need assistance during a purchase or after a sale.

4. We allow test rides, it's the best way to select a new machine.
How do you know if that new rig is the right ride for you? The best test, and the truest way to judge a bike, is by taking a spin on it. Roll down the street and shift through the gears. Feel how the frame fits your legs and arms. Try the brakes. Stand up and climb. Coast a bit. Does the bike feel comfortable, easy to pedal, smooth? Is it quiet? Do you like the ride? Make some mental notes and return to our shop to try some others. We're happy to let you compare bikes and get a feel so you find the perfect machine.

5. Our experienced staff is happy to offer all the free cycling advice you need.
We're staffed by knowledgeable and enthusiastic cyclists who love to share their expertise. Need to learn how to shift, fix a flat, carry gear, pump your tires? Want to find the best places to ride or friends to pedal with? Just ask, and we'll be more than happy to share our experience, tips and tricks. 

6. Every new bike purchase comes with a years worth of free adjustments.
Bicycles are machines that require maintenance. One of the most important services is the first tune-up, which is due after you've ridden your new bike for a few weeks. During this time, cables might stretch, spokes may loosen and adjustments could change. For your new bike to ride just right and last as long as possible, we provide a years worth of free adjustments, where we thoroughly check all systems of the bike. With every bicycle purchase you can bring it back in anytime within the first year of purchase for an adjustment.  Since you've made a purchase locally, you don't have to go out of town to receive this service either!

7. They're also guaranteed! 
We stand behind every bike we sell. If something goes wrong, bring it in and we'll be happy to deal with it. All of our bicycles come with a manufacturer's warranty protecting your purchase from manufacturing defects from one year up to the lifetime of the bike (depending on the brand, part, frame, etc.).   We don't stock just any bicycles, because we ride what we sell, we carry the finest brands and models.  You get a great bike that will last with regular care and maintenance.  
8. We carry all the best accessories to go with your new bike.
Cycling is the most fun when you have the right gear to go along with that new bike. Our store is loaded with top-quality accessories and equipment such as helmets, locks, pumps, hydration systems, computers, and plenty of other goodies designed to help you enjoy riding.  We're happy to advise which choices are right for you, and if we don't have it instock, we can probably order it! If you're buying a gift for someone else, we also have Gift Certificates, which are always exactly what they're after!