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The Bicycle Shop Storefront


Whether you're just starting out, or have been riding for years, we want to welcome you to our store and our bicycle family!  As Brantford's destination for all things cycling since 1969, we have the Bikes, Gear, and Service to keep you rolling! 

We look forward to meeting you - Let's Roll!   

Winter 2022 Update


Masks are Mandatory inside all businesses in Brantford - If you are unable to wear a mask for whatever reason, curbside, email, and phone assistance is available, otherwise ring the doorbell and we will assist you from the parking lot. Thank You!

New Bicycles - Well it's been another whirlwind of a season! We are still in the midst of a Global Bicycle Shortage, and we along with our suppliers (and most other shops) have run out of many bicycles -While we do have bicycles arriving in store, many we receive or expect to receive are already sold before they even arrive. If you're interested in getting a bicycle, please reach out via Email or visit us instore and we will let you know if there is availability for the model(s) you are interested in.  Unfortunately due to incredibly high demand and circumstances well beyond our control, there will not be a lot (if any) "open stock" available for browsing for the 2022 bicycle season.  

We will have our best "open stock" throughout the Winter Months- Shop Early for Best Selection!

We do ask that you continue to maintain physical distancing while waiting in the parking lot, and wear a mask.  

Continue to sanitize your hands lets help keep Brantford Healthy! :) - Thank You!  

The Bicycle Shop's Current Operating Procedures during Covid-19

We are allowing instore shopping with customer limits.  In order to keep things working as smoothly as possible, please respect the capacity limit noted on the door, and/or ring the doorbell when you arrive.  We will come out and bring customers into the store as capacity limits and employee availability allows.  If you are visiting the store please continue to maintain appropriate distancing outdoors and wear a mask.

  Thank You!    

REPAIRS - Please Follow the Procedure Below for Service.

- Arrive at the store with your Bicycle - Please ensure your bicycle is reasonably clean before drop off.  - When you Arrive, Park your Bicycle in the Drop Off Zone - Ring the Doorbell and wait for a staff member to assist you. 

- We will book your Item in for Repair, outside, from a distance - Please Do Not Leave Until a Staff Member has collected your Bike.  - If we have concerns during the repair process we will reach you via phone and discuss.

- We will contact you when the item is ready for pickup! - Contactless payment is preferred.

**While we maintain a diverse inventory of products on hand, some products or suppliers are not shipping as per their usual methods, so there may be delays associated with that. We will keep you posted if needed.

SALES - We are Operating with Instore Shopping - With Capacity Limits.

- We are allowing customers instore with capacity limits in place.  Please respect the capacity limit on our door, and/or ring the doorbell if you're unsure whether or not to come in.  

- There is still a Global Bicycle Shortage that is continuing to affect the 2021-22 bike season.  While we have some bicycles in stock, we are not anticipating having any Open Stock available for the 2021-22 season, and the bulk of our backorders that are slated for delivery this season are already Pre-Sold.  We do have a backorder list started for some bicycles, many new models are now currently backordering into 2022/23. If you would like to get a bike, please reach out to us as soon as possible via Email  or instore explaining what you're looking for, including your (or the riders) height, and inseam measurement and we will provide availability, ETAs, and/or get your name on a bicycle we have coming in.  

 We are still receiving a high volume of phone calls, and we may not be able to return your voicemail as quickly as we would like.  Consider sending an email instead if that is the case.  

Have a QUESTION or Need ADVICE?  

We are 100% committed to offering the same high level of friendly service as usual, it’s as weird for us as it is for you! Please feel free to Call us and Email Us, we are here to help! If you get the answering machine directly when you call it means we’re on the phone helping someone else, consider emailing instead, we are able to return emails more efficiently during business hours than voicemail messages.

We appreciate everyone's understanding and we hope that we can continue to accommodate our customer needs while we weather this pandemic.  We want to keep as many of you cycling in the meantime to keep you mentally and physically fit during this new environment we’re dealing with.  We will change this protocol back to our usual programming as soon as it is safe to do so!

Stay healthy and strong, we are all in this together!  

ge while we manage this  very strange time!   

What's Happening @ The Bicycle Shop?

  • Gear Check! - Time to check out your gear!  Has you gear has been sitting over the winter? Now is a great time to inspect it and see what might need replacing for this season!  Re-stock your seatbag, try on your clothes and make a note of what will get you through the season and what won't. Pay close attention to Helmets! They should be replaced every 5-7 Years (or more frequently if you ride a lot!)  We've got lots of new styles in-store to recommend - Drop by and check out our recommendations and see what's new
  • Share your Summer Cycling Photos and Season Goals with us on Instagram 



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