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The Bicycle Shop Storefront


Whether you're just starting out, or have been riding for years, we want to welcome you to our store and our bicycle family!  As Brantford's destination for all things cycling since 1969, we have the Bikes, Gear, and Service to keep you rolling! 

We look forward to meeting you - Let's Roll!   

Winter 2021 Update

We are OPEN and are allowing customers in-store, on a limited basis.  Please ring the doorbell when you arrive and someone will meet you at the door and bring you inside.  We ask that you maintain appropriate distancing indoors and out.  Follow our social medias for the most up to date information regarding changes to operating protocol, or refer to our Covid-19 Page for more information - Thank You!    

Masks are Mandatory inside all businesses in Brantford - If you are unable to wear a mask for whatever reason, curbside, email, and phone assistance is available, otherwise ring the doorbell and we will assist you from the parking lot. Thank You!

New Bicycles - If you haven't heard, we are still in the midst of a Global Bicycle Shortage, and we along with our suppliers (and most other shops) have run out of many bicycles -While we do have some bicycles in store, many we are anticipating are already sold before they arrive. The bulk of our deliveries will occur in the Spring of 2021, If you're interested in getting a bicycle this season, please reach out and we will let you know availability for the model(s) you are interested in, and get your name on a back order list for any available models we have arriving. Unfortunately due to incredibly high demand and circumstances beyond our control, there will not be a lot of "open stock" available for browsing for the 2021 bicycle season.  

We have TAP!  We now have Contactless Payment as an option In-Store - You can now tap your debit or credit card for payment (limit variable depending upon your card etc.) YAY!

We do ask that you continue to maintain physical distancing while waiting in the parking lot, and wear a mask.  Continue to sanitize your hands lets help keep Brantford Healthy! :) - Thank You!  

The Bicycle Shop's Current Operating Procedures during Covid-19

We are Open and allowing customer access to the store at the current time. We are however limiting the number of customers instore.  Please ring the doorbell when you arrive and await an associate to bring you inside (if needed).  Please maintain appropriate distancing indoors and out.  Thank You!    

 Please understand these requirements are temporary and we will return to our usual operations when we are able to do so safely, within the regulations, while maintaining the health and safety of our customers and staff.   

REPAIRS - Please Follow the Procedure Below for Service

- Arrive at the store with your Bicycle - Please ensure your bicycle is reasonably clean before drop off.  - When you Arrive, Park your Bicycle in the Drop Off Zone - Ring the Doorbell and wait for a staff member to assist you. 

- We will book your Item in for Repair, outside, from a distance - Please Do Not Leave Until a Staff Member has collected your Bike.  - If we have concerns during the repair process we will reach you via phone and discuss.

- We will contact you when the item is ready for pickup and to arrange payment - Contactless payment is preferred.  

- Pickup Procedures mirror Drop-Off - Ideally phone ahead and we will have your bicycle waiting safely for you - Ring Doorbell and wait for someone to assist you - We will coordinate payment with you and bring your bicycle out to you and provide your receipt. - Feel free to pre-pay for your bicycle before you arrive via Credit Card over the Phone, or via E-transfer (we do ask if you are sending an E-Transfer to do so about 20-30 minutes before you arrive, so it clears the system before you pickup...and you're not left waiting!)    

**While we maintain a diverse inventory of products on hand, some products or suppliers are not shipping as per their usual methods, so there may be delays associated with that. We will keep you posted if needed.

SALES - We are Operating with In-Store Shopping at the present time.  We are however limiting the number of customers in-store

- If you are interested in purchasing an item, please give us a call, or send us an email and we can coordinate a curbside pickup for you.  If you are unable to reach out in those methods, we do have doorbell curbside pickup available, you will have to wait outside or in your vehicle while we prepare your order.  Ring the Doorbell when you arrive and we will help you as soon as we can.  Please wear a mask when you arrive to pickup your order.    

- There is still a Global Bicycle Shortage that will continue to affect the 2021 season.  While we do have some bicycles in stock, we are not anticipating having a lot of Open Stock available for the 2021 season, and the bulk of our backorders are slated for delivery in the Spring.  We do have a backorder list started for product we are anticipating, and we can still order some bicycles.  If you would like to get a bike this season, please reach out to us as soon as possible via Email or by Phone explaining what you're looking for and we will provide availability, ETAs, or get your name on a bicycle we have coming in.  

 We are still receiving a high volume of phone calls, and we may not be able to return your voicemail as quickly as we would like.  Consider sending an email instead if that is the case.  

Have a QUESTION or Need ADVICE?  

We are 100% committed to offering the same high level of friendly service as usual, it’s as weird for us as it is for you! Please feel free to Call us and Email Us, we are here to help! If you get the answering machine directly when you call it means we’re on the phone helping someone else, consider emailing instead, we are able to return emails more efficiently during business hours than voicemail messages.

We appreciate everyone's understanding and we hope that we can continue to accommodate our customer needs, while also enforcing physical distancing to flatten the curve. We want to keep as many of you cycling in the meantime to keep you mentally and physically fit during this new environment we’re dealing with.  We will change this protocol back to our usual programming as soon as it is safe to do so!

Stay healthy and strong, we are all in this together!  

Thank you for your continued support, patience and patronage while we manage this  very strange time!   

What's Happening @ The Bicycle Shop?

  • Gear Check! - Time to check out your gear!  Has you gear has been sitting over the winter? Now is a great time to inspect it and see what might need replacing for this season!  Re-stock your seatbag, try on your clothes and make a note of what will get you through the season and what won't. Pay close attention to Helmets! They should be replaced every 5-7 Years (or more frequently if you ride a lot!)  We've got lots of new styles in-store to recommend - Drop by and check out our recommendations and see what's new
  • Share your Summer Cycling Photos and Season Goals with us on Instagram 



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